Blood Orange was founded by Dr. Simone Ahuja in 2004 as emerging markets like India and China were becoming broadly recognized for their economic growth and growing middle classes.  Rooted in ethnographic research, Simone began studying how individuals and companies in emerging markets are able to solve pressing problems in spire of even severe resource constraints.  This research became the foundation for the international bestselling book she co-authored, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, called the “most comprehensive book yet” on the subject of frugal innovation by the Economist.

Simone has served to Fortune 1000s across sectors.  She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City.  She provides advisory services, keynotes and interactive innovation and agility labs to firms including PepsiCo, Stanley Black & Decker, Procter and Gamble, Target Corp, 3M, Medtronic, the World Economic Forum, MIT, and Harvard University.  She is a regular columnist for the Harvard Business Review online. 


Read the book

Dr. Simone Ahuja has authored Disrupt-It-Yourself: Eight Ways to Hack the Corporation…Before the Competition Does (with foreword by Jim Loree, CEO of Stanley Black & Decker). Read here


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