Blood Orange was founded by Dr. Simone Ahuja in 2004 as emerging markets like India and China were becoming broadly recognized for their economic growth and growing middle classes.  Rooted in ethnographic research, Simone began studying how individuals and companies in emerging markets are able to solve pressing problems in spite of even severe resource constraints.  This research became the foundation for the international bestselling book she co-authored, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, called the “most comprehensive book yet” on the subject of frugal innovation by the Economist.

Simone has served Fortune 1000s across sectors.  She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City.  She provides advisory services, keynotes and interactive innovation and agility labs to firms including PepsiCo, Procter and Gamble, Target Corp, 3M, Medtronic, the World Economic Forum, MIT, and Harvard University.  She is a regular columnist for the Harvard Business Review online.

Blood Orange’s rich network of global partners with expertise across sectors allows for expertise and agility to serve client needs effectively and efficiently.

  • “Sustainability of our health care system is at the forefront of our innovation efforts aiming at improving consumer engagement, developing new care delivery models, managing the improvement of chronic conditions, and managing the cost of specialty drugs. Simone’s sharing her perspective on frugal innovation during our recent Innovation Summit was a welcome asset as she reminded us that impactful, sustainable innovation relies on constantly stretching ourselves beyond our own business mindset.”

    – Tom Beauregard, EVP and Chief Innovation Officer, UnitedHealth Group

  • “Jugaad innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India and China.  It explains how emerging economies are pioneering the art of “frugal engineering”, then it provides practical tips on how Westerm companies – from startups to multinational industrial corporations – can likewise do more with less.  A provocative and entertaining read for 21st century business leaders.”

    – Carlos Ghosn, CEO of Renault-Nissan

  • “The most comprehensive book yet on the subject” of frugal innovation.”

  • “Simone quickly connected with and inspired our entire audience. Forward looking companies looking to drive sustainable growth in the US and globally would be well advised to hear her compelling message.”



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